the normal formal
visual identity for an alternative comedy night
marketing // visual identity // poster design // typography // print //
digital //
I was commissioned to design a visual identity for a new alternative comedy night in London, The Normal Formal. The client wanted something that evoked the circus subtly, and also that incorporated some sort of Hawaiian-style flowers (a nod to ‘Weird Al’ Yankovic, whom the host’s character is based on). I delivered a visual identity with a strong colour scheme with high contrast, and templates that could be reused with different lineups and artist photos for future shows.
