verge athletic club
sportswear branding commission
merchandise design // logo design // brand identity // apparel design // streetwear concept // print // digital //
For this project I was commissioned to design a branded t-shirt for a lifestyle and fitness startup. The client gave me the brand assets (logo, arrow and the brand colours) and asked me to create a t-shirt that was ‘neo-retro’ in style - inspired by 90s fashion and sports fashion. the logo was inspired by 90s/00s football team logos, which fit the brief perfectly. In collaboration with the client,
I was able to expand upon my initial concept to arrive at a final design that they loved..
